Our investment philosophy

We’ve spent the last century helping investors achieve what’s most important to them using a straightforward investing philosophy: Maintain a long-term perspective, focus on quality, and manage risk through diversification.

One philosophy for every kind of market

The market changes every day, but your important financial goals probably don’t. The same goes for your financial strategies.

A long-term strategy

We believe the best way to build and preserve your financial future is with a long-term focus. Though when it comes to your investments, “buy and hold” doesn’t mean “buy and ignore.” You should still review your portfolio at least once a year to make sure you’re on track for the long haul. 

Hyperfocus on quality

With our years of experience, we know what quality looks like. Our team of strategists and analysts make recommendations we believe will perform well over time — through good and bad markets. This approach to evaluating investments, retirement, education, protection and other financial strategies helps us narrow down a multitude of options to those we believe are best-suited for long-term success.

Diversify, diversify, diversify

While diversification can’t protect you against a loss, it can help reduce your risk. If your money is invested in just one or a few investments, and one of them struggles, your entire financial strategy could be in trouble. We recommend building a portfolio that includes different types of investments that perform differently over time. And we’ll work with you to align your investment portfolio with your comfort with risk and your goals. 

How we can help

No matter what your path forward looks like, your financial advisor will work with you every step of the way. They'll back you up with candid advice and thoughtful, tailored strategies — so you can see the road ahead and move forward with confidence.